Free Download the The Design Industry Playbook by James Martin – Includes Verified Content:

Transform Your Design Career with Proven Strategies

Feeling overwhelmed in the crowded world of graphic design? Ten years ago, James Martin faced the same challenges—uncertain, struggling to stand out, and constantly in survival mode. Today, as Creative Partner at Lincoln Design Co., working with brands like Disney, Nike, and Netflix, James has transformed his own career and now teaches aspiring designers how to thrive on their own terms.

In The Design Industry Playbook, you’ll gain the tools, frameworks, and insights to build a sustainable, successful design business—while staying true to your creativity.

What You’ll Learn in This Course

• Consistently generate and communicate brilliant ideas

• Build strong business foundations that protect your time and profits

• Streamline client processes for smooth, efficient projects

• Confidently sell your value and communicate your impact

• Attract and retain clients with exceptional service and relationships

• Create a personal brand that stands out and draws the right clients

• Grow your social media presence and engage your audience effectively

• Find time for personal projects that fuel creativity and income

Why This Playbook Works

James believes that you already have what it takes to succeed—the Playbook is your map to unlock that potential. By blending real-world strategies with creative instincts, you’ll learn to stand out from the sea of sameness and build the career you’ve always wanted.

Your gut and creativity are your greatest assets, and this course shows you how to harness them for maximum impact. Whether working with clients or pursuing personal projects, you’ll gain the confidence and knowledge to thrive.

Exclusive Resources Included

• MBJ font collection

• Copyright transfer documents

• Client questionnaire template

• Pitch decks and IP guides

• Statement of Work (SOW) templates

• Brand guidelines templates (40 pages + 1-page identity sheet)

• Business & personal budget sheets

• Terms & conditions templates

• Pricing guide sheets

• NDA templates

• Proposal templates (short & long form)

• Sub-contractor agreements

• And more fun resources!

Course Structure: Four Core Sections

1. The 4 Pillars That Make a Complete Designer

Discover the essential pillars every designer needs for a thriving, well-rounded career.

2. Creative Defense – Attracting, Retaining, and Thriving with Clients

Learn to set boundaries, deliver exceptional client experiences, run smooth projects, and protect your time and energy.

3. Creative Offense – Owning Your Creativity Beyond Client Work

Build your personal brand, diversify revenue streams, and strike the perfect balance between client work and personal projects.

4. Trick Plays – Advanced Tactics to Scale Your Design Business

Master advanced strategies to grow your business, automate workflows, network effectively, upsell, and prepare for career opportunities.

Meet Your Mentor: James Martin (Made By James)

James Martin has spent over 20 years honing his craft and shaping the next generation of designers. A best-selling author, public speaker, and creative partner at Lincoln Design Co., he’s dedicated to helping designers become the best version of themselves—combining action, honesty, and creativity to thrive in the real-world design landscape.