RMBC II 2025 by Stefan Georgi

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Why RMBC II is the Future of Copywriting

Copywriting is dead. Traditional methods no longer work in 2025. If you’re still writing VSLs, emails, and ads the old way, you’re falling behind. RMBC II by Stefan Georgi teaches a revolutionary system to transform ordinary copywriters into copy thinkers—strategists who can generate world-class marketing assets in minutes using AI and holistic funnel thinking.

Stefan Georgi, who has generated billions in sales for DTC brands over the past 15 years, designed RMBC II to teach not just writing, but strategic thinking, funnel mastery, and rapid asset creation.

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Who Should Take This Course

• Copywriters looking to stay relevant in 2025

• Marketers struggling to scale with outdated methods

• Entrepreneurs who want to create high-converting funnels quickly

• Anyone who wants to leverage AI strategically for marketing

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What You’ll Learn in RMBC II

Part 1: Foundations and D2C Marketing in 2025

• Understanding modern copywriting vs copy thinking

• The two crucial customer journeys

• Platform-specific funnel strategies

• How context rules every ad, email, and VSL

Part 2: Deep Research

• Product/Market Awareness analysis

• Competitor research for differentiation

• Psychographic profiling of prospects

• Unified research documents for AI-assisted copywriting

• Ingredient and claim research for supplements or products

Part 3: Unique Mechanisms

• Generating, evaluating, and expanding Unique Mechanisms using AI

• Step-by-step Claude project setup for maximum efficiency

Part 4 & 6: VSL Copywriting

• Long, medium, and short-form VSLs

• Hook creation and ADHD-friendly ads

• Platform-specific in-feed vs on-page strategies

• Claude project recipes for rapid generation

Part 5: Brief 2.0

• New brief system for D2C funnels

• AI-assisted brief generation for consistency and speed

Part 8: Advertorials

• Structure and purpose of advertorials across platforms

• AI-assisted generation for endless variations

Part 9: PDPs (Landing Pages)

• Various page types and lengths

• Integration into full funnel strategies

• AI-assisted outlines and instant content generation

Part 10: Checkouts

• Conversion-focused checkout walkthroughs

• Optimization strategies for better sales

Part 11: Ads

• Platform-specific ad structures for Meta, Native, TikTok, Google, and YouTube

• AI-assisted ad copy generation

Part 12: Funnel Structure Factors

• 15 key criteria to evaluate and structure funnels

• Powerful strategies for any product or offer

Part 13: Upsells

• Psychology, strategy, and execution of upsells and cross-sells

• AI-powered generation for endless possibilities

Part 14: Email Marketing Journeys

• Abandon carts, welcome series, promotional sequences, reorder flows, and winbacks

• Claude project setups for rapid email sequence creation

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Key Transformations You’ll Experience

• ⚡ Speed: Produce VSLs, ads, emails, and funnels in minutes, not weeks

• 🎯 Strategy: Think holistically about marketing across platforms

• 🤖 Leverage AI: Use AI as a creative partner while focusing on strategy

• 💪 Confidence: Systematic frameworks for every type of copy

• 📊 Results: Increase conversion rates with funnel-optimized copy

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Bonus Trainings

• CRO Mastery with 4080 Marketing

• eCommerce & Amazon Scaling with Eddie Maalouf

• Funnel Economics Deep Dive

• High-Ticket Webinar Mastery with Dylan Vanas

• The State of VSLs in 2025 with Patrick Stiles

Ongoing access to new bonus trainings throughout 2025 and course updates ensures you stay ahead in the AI-driven marketing landscape.

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Why You Can’t Afford to Wait

Most copywriters are still using 2020 strategies in 2025. RMBC II gives you the systems, AI frameworks, and strategic thinking to dominate modern DTC marketing. Every day you wait is a day your competitors gain an edge.

Transform from a traditional copywriter into a copy thinker and take control of your marketing results today.