Product Marketing Certified: Core By Product Marketing Alliance

Product Marketing Certified: Core By Product Marketing Alliance – Instant Download!

Overview

In today’s competitive landscape, product marketing is one of the most essential roles for connecting products to customers and driving growth. The Product Marketing Certified: Core by Product Marketing Alliance is the industry’s most trusted certification program, designed to teach product marketing from the ground up.

With 8.90 GB of content, 11 modules, 101 chapters, 128 exam questions, and 19+ hours of expert training, this $271.6 course delivers the tools, frameworks, and insights needed to excel as a product marketing manager. Whether you are new to product marketing or a seasoned PMM, this program provides a comprehensive foundation to attract, engage, and retain customers effectively.

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Why it matters

Product marketing isn’t just about messaging—it’s about aligning strategy across research, pricing, personas, positioning, and go-to-market execution. Many professionals struggle because:

• They lack a structured framework for product marketing.

• Their messaging and positioning fail to stand out in crowded markets.

• They miss opportunities by not measuring key metrics or optimizing campaigns.

Product Marketing Certified: Core matters because it equips you with cutting-edge frameworks, interactive training, and certification recognized by top global brands. It helps you not only perform in your current role but also advance your career in an increasingly in-demand discipline.

Benefits

By completing Product Marketing Certified: Core, you will:

• Master every stage of the product lifecycle, from research to optimization.

• Gain practical tools for pricing, positioning, and go-to-market strategies.

• Learn to embody the voice of the customer and build stronger personas.

• Stand out in the job market with an industry-recognized certification.

• Access over 20+ templates, frameworks, and resources.

• Join live weekly workshops for additional mentorship and support.

• Build confidence in managing cross-functional product marketing initiatives.

What you’ll learn

The course covers the A to Z of product marketing, including:

• How to conduct effective market and customer research.

• Methods to design and apply pricing strategies.

• Setting measurable OKRs and KPIs.

• Creating personas and Ideal Customer Profiles (ICPs).

• Positioning and messaging frameworks, including narrative design.

• Go-to-market planning, launches, and execution.

• Collaboration with sales, product, and marketing teams.

• Sales enablement strategies and playbook development.

• Customer onboarding, retention, and optimization.

• Analysis, testing, and continuous improvement.

Key features and modules

Research

Learn qualitative and quantitative research methods, competitor analysis, and win-loss interviews to build accurate market intelligence.

Pricing

Discover cost-plus, competitor-based, value-based, and dynamic pricing techniques.

OKRs and KPIs

Set clear objectives, track performance, and align teams around shared goals.

Personas

Build B2B and B2C personas, understand Jobs-to-be-Done, and develop actionable customer profiles.

Positioning & Messaging

Master positioning fundamentals, storytelling frameworks, and narrative design for impactful messaging.

Go-to-Market

Plan launches, define strategies, identify channels, and ensure product adoption.

Communication & Collaboration

Enhance cross-functional communication with sales, marketing, and product management.

Sales Enablement

Develop sales playbooks, enablement tactics, and platforms for empowering sales teams.

Onboarding & Retention

Design onboarding frameworks and retention tactics that drive long-term engagement.

Analysis & Optimization

Leverage A/B testing, cohort analysis, and metrics to refine campaigns and strategies.

Who it’s for

The Product Marketing Certified: Core course is ideal for:

• Aspiring product marketers seeking a comprehensive entry point into the field.

• Current PMMs who want to sharpen their skills and gain certification.

• Marketing professionals transitioning into product-focused roles.

• B2B and B2C teams looking to improve research, positioning, and GTM success.

• Business owners and SaaS leaders aiming to align product strategy with market demand.

If you want to level up your product marketing skills and career opportunities, this program is built for you.

Conclusion

Product Marketing Certified: Core by Product Marketing Alliance is more than a course—it’s the recognized industry standard for product marketing professionals. With 11 modules, live workshops, and templates from leading experts, it gives you the complete toolkit to succeed in a rapidly evolving discipline.

Whether you’re aiming to land your first PMM role, scale your career, or lead successful product launches, this certification ensures you’re prepared with proven frameworks and insights.

Your next step

Imagine having the confidence to design go-to-market strategies, master pricing, and lead cross-functional initiatives—all while holding a globally recognized certification. That’s the advantage of Product Marketing Certified: Core.

For $271.6, you’ll gain 19+ hours of expert training, certification, and lifetime access to tools, templates, and a global PMM community.

Don’t just keep up—get ahead. Enroll today in Product Marketing Certified: Core and take the next big step in your product marketing career.