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Why an Online Portfolio is Essential for Designers

In today’s competitive creative industry, an online portfolio is not just a showcase of your work—it is your personal brand, your professional identity, and often your first introduction to potential clients or employers. A well-designed portfolio website demonstrates your design skills, your creative vision, and your ability to communicate visually.

The Online Portfolio Design course by Lu Yu teaches you how to craft a distinctive and visually stunning portfolio website using Figma and web builders like Semplice. More than just technical design skills, this course helps you discover your unique voice as a designer and establish a strong personal brand.

Course Overview

This course is a comprehensive journey into personal branding, design fundamentals, and web design execution. Led by Lu Yu, an accomplished product and brand designer with international experience, the course guides you from brand strategy to building a high-fidelity portfolio site.

Through practical lessons, you will learn how to:

• Develop a unique brand strategy that reflects your values.

• Create mood boards to capture your design direction.

• Build wireframes in Figma and transform them into polished, high-fidelity designs.

• Establish a style guide and design system for consistency.

• Use Semplice to bring your designs to life on the web.

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What You Will Learn

Finding Your Own Brand Strategy

The course begins by helping you identify your unique strengths and creative voice. You will learn how to set the stage for your brand identity, ensuring your portfolio reflects not just your skills but also your personality and values.

Mastering Design Fundamentals

Lu Yu walks you through essential web design fundamentals—from layout and hierarchy to typography and color theory. These lessons ensure that your portfolio is not only visually attractive but also functional and user-friendly.

Creating Mood Boards and Wireframes

To give your designs direction, you’ll create mood boards that align with your brand strategy. From there, you’ll build wireframes in Figma, learning to plan your portfolio website structure before jumping into detailed design.

Designing High-Fidelity Pages in Figma

With wireframes as a guide, you’ll move into creating high-fidelity pages. The course covers step-by-step design processes, from the homepage header to the final layout. By the end, you’ll have a polished design ready for development.

Building Your Website with Semplice

Finally, you’ll learn how to bring your designs online with Semplice, a powerful tool for designers. Lu Yu demonstrates how to set up your site, create responsive layouts, and finalize your homepage.

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Final Project: Building Your Portfolio Website

The course culminates in a hands-on project where you will design and publish your own portfolio website. This project serves as both a practical exercise and a professional asset—your website becomes a living portfolio that showcases your skills to clients and employers.

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Who is This Course For?

This course is designed for:

• Aspiring designers looking to build their first professional portfolio.

• Intermediate designers who want to refine their personal brand.

• Creatives interested in blending storytelling and visual identity into their work.

• Freelancers seeking a polished online presence to attract clients.

No matter your experience level, the course helps you clarify your design voice and express it through a cohesive, professional website.

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Requirements and Materials

To take the course, you will need:

• A computer with internet access.

• Figma (free or pro version).

• A website builder such as Semplice.

No prior experience is required. The lessons provide all the guidance you need to get started, from fundamentals to advanced design execution.

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About Lu Yu

Lu Yu is a product and brand designer with a global perspective. Having lived in China, Melbourne, Istanbul, and Berlin, Lu brings diverse cultural influences to his work. His background in traditional Chinese painting and calligraphy informs his philosophy of intentional beauty and design with purpose.

He has collaborated with leading organizations such as Pitch, Semplice, WAVE, and Memomi. Beyond design, Lu is a speaker, judge, and creative with passions in photography and illustration. His teaching approach is practical, insightful, and deeply focused on helping designers find their authentic voice.

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Why Take This Course?

By the end of this course, you will:

• Have a professional portfolio website ready to share with clients and employers.

• Understand the principles of personal branding and how to stand out in the industry.

• Gain mastery of Figma workflows for web and portfolio design.

• Develop skills in style guides, mood boards, and design systems.

• Learn to confidently publish your site with Semplice.

This course is not just about learning design software—it’s about creating a portfolio that expresses your identity, attracts opportunities, and helps you thrive as a designer.

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Course Content Outline

Unit 1: Introduction

• About the instructor

• Inspirations and influences

Unit 2: Finding Your Own Brand Strategy

• Setting the scene

• Discovering your brand identity

• Web design fundamentals (Part 1 & 2)

• Creating a mood board

Unit 3: Designing the Website

• Homepage wireframe and case studies

• Designing the “About” page in Figma

• High-fidelity homepage design (step by step)

• Creating a style guide and Figma components

Unit 4: Post-production

• Tools for building the site

• Setting up Semplice

• Building and finalizing the homepage

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Conclusion

The Online Portfolio Design: Creating Figma Websites by Lu Yu course is your pathway to building a distinctive online presence. By the end, you will not only have a completed portfolio website but also the skills and confidence to grow your career in design. Whether you are just starting or refining your brand, this course will help you unlock your creative potential and present yourself to the world with clarity and authenticity.