Mastering value propositions: how to create value propositions that sell

Mastering value propositions: how to create value propositions that sell – Instant Download!

Discover the Mastering Value Propositions Course

The Mastering Value Propositions Course by Alex Osterwalder and Yves Pigneur is a 2.33 GB premium self-paced program priced at $123.9, designed to help you craft, test, and refine value propositions that truly resonate with your customers.

Based on the globally acclaimed Value Proposition Canvas, this course empowers you to map, validate, and optimize your ideas so you can deliver exactly what your customers want — without wasting time or resources.

Whether you’re a startup founder, product manager, or corporate innovator, you’ll gain a proven system to transform raw ideas into market-ready offerings that drive real demand.

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The Vision Behind the Program

Every great business starts with one core principle: delivering true value to customers. Yet most companies fail because they build products nobody actually wants.

The Mastering Value Propositions Course helps you avoid that mistake by guiding you step by step through designing, testing, and improving value propositions using The Value Proposition Canvas — a tool used by millions worldwide.

In this program, you’ll learn how to:

• Clearly define your customer’s jobs, pains, and gains

• Map how your product or service delivers measurable value

• Identify market fit and stand out from competitors

• Reduce risk through quick, low-cost testing

This is not just another theory-based course. It’s a practical, repeatable framework for building products customers can’t resist.

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Inside the Mastering Value Propositions Curriculum

The course includes 5 hours of pre-recorded expert lessons and hands-on exercises, divided into five structured chapters that guide you from idea to market validation.

Chapter 1 – Getting Started with the Value Proposition Canvas

Learn the fundamentals of the Canvas — how to map out your idea visually, connect with your customers’ needs, and identify key value components.

Chapter 2 – The Canvas in Context

See how your value proposition fits into the bigger picture of your business model, ensuring consistency and alignment across all activities.

Chapter 3 – Differentiation and Competition

Understand your market positioning and discover where your offering stands out. Learn to evaluate competitors and uncover differentiation opportunities.

Chapter 4 – Designing Value Propositions

Develop, test, and evolve your value propositions using proven templates and exercises. You’ll learn how to move from assumptions to evidence-based validation.

Chapter 5 – Validating Your Ideas

Learn how to test your assumptions, identify blind spots, and gather real customer feedback to confirm what works — and what doesn’t.

Each section combines conceptual clarity with actionable practice, helping you design value propositions that sell themselves.

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What You’ll Learn

After completing the Mastering Value Propositions Course, you will be able to:

• Map your idea into a clear, one-page visual plan using the Value Proposition Canvas

• Discover and test messages that truly resonate with customers

• Identify and close the fit gap between your product and market needs

• Assess competitors and improve your idea’s strength and differentiation

• Apply evidence-based learning to refine your offering continuously

By the end of the program, you’ll have a validated roadmap to build products and services your customers genuinely care about.

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Why This Course Matters

Building something that customers don’t need is the fastest way to fail. This course shows you how to identify what matters most and create offers that sell effortlessly.

Here’s what makes the Mastering Value Propositions Course essential:

• Proven methodology developed by the creators of the Value Proposition Canvas

• Practical exercises and templates for real-world application

• Faster validation through clear, testable steps

• No guesswork — every decision is guided by customer data and evidence

You’ll gain not just theory but a structured process for lasting business success.

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Who Should Enroll

This course is ideal for professionals and teams seeking to align customer value with business performance, including:

• Entrepreneurs & Startups: Learn how to design value propositions that attract customers and investors alike.

• Corporate Innovators: Use the Canvas to bring customer-oriented ideas to market efficiently.

• Sales & Marketing Teams: Improve messaging by deeply understanding customer motivations.

• Corporate Leadership: Foster a shared strategic language that connects value creation with business growth.

No matter your role, you’ll master how to translate ideas into value propositions that convert.

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Meet the Instructors

Alex Osterwalder and Yves Pigneur are internationally recognized business innovators and authors of the global bestsellers Business Model Generation and Value Proposition Design.

• Alex Osterwalder created the Business Model Canvas and Value Proposition Canvas, tools used by millions of professionals to design innovative strategies.

• Yves Pigneur, co-inventor of these frameworks, brings decades of academic and practical expertise in business innovation.

Together, they’ve helped global organizations bridge the gap between ideas and execution — giving professionals everywhere the ability to create value that sells.

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Final Thoughts – Create Value That Converts

For only $123.9, gain lifetime access to 2.33 GB of expert-led content, exercises, and downloadable templates that help you build products customers truly want.

The Mastering Value Propositions Course gives you the proven system to design, test, and validate ideas that lead to real results — faster, smarter, and with less risk.

Stop guessing what your customers want. Start designing value that sells.
Join today on Glocara and master the art of creating irresistible value propositions.