Mastering business testing: how to test and validate your business ideas with real customers – Instant Download!
Discover the Mastering Business Testing Course
Step into the Mastering Business Testing Course, a 1.80 GB premium training program priced at $123.9, created by Alex Osterwalder and David Bland — bestselling authors of Testing Business Ideas.
This self-paced online course (5 hours) teaches you how to test, validate, and de-risk your business ideas through structured, real-world experimentation with actual customers.
Whether you’re a startup founder or a corporate innovator, this course gives you a repeatable process to identify what truly works before investing valuable time and resources.
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Why Business Testing Matters
Over 70% of business ideas fail because companies build products nobody wants. The Mastering Business Testing Course helps you escape this cycle by shifting your mindset from executing plans to de-risking business ideas.
You’ll learn to:
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Test assumptions with real customers before launch
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Use data-driven insights to guide decisions
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Create a shared testing language across teams
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Develop confidence in which ideas deserve investment
Instead of relying on intuition or guesswork, you’ll build evidence through systematic validation — ensuring that every move you make is grounded in truth, not theory.
Inside the Course
The Mastering Business Testing Course is divided into seven structured chapters, each teaching practical frameworks and exercises you can apply immediately.
Chapter 1 – Introduction to Testing
Understand why systematic testing is essential for modern businesses. Learn how to transition from planning to evidence-based decision-making.
Chapter 2 – Designing Hypotheses
Discover how to frame your ideas as testable hypotheses — the foundation of any strong business experiment.
Chapter 3 – Business Experiments
Master the art of designing experiments that produce reliable, actionable evidence, minimizing wasted time and budget.
Chapter 4 – Learning from Experiments
Interpret data effectively and know how to take the right next steps once results are in.
Chapter 5 – Evidence-Based Decisions
Make strategic calls based on facts, not assumptions — and learn how to communicate findings persuasively.
Chapter 6 – Managing Experiments
Structure, manage, and track your testing pipeline using innovation metrics that keep projects on course.
Chapter 7 – Presenting Your Idea
Share insights, gain stakeholder buy-in, and align decision-makers around validated evidence.
What You’ll Learn
After completing this course, you’ll be able to:
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Test business ideas quickly and efficiently with real users
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Identify your most critical assumptions and validate them early
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Apply the Business Model Canvas and Value Proposition Canvas frameworks
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Reduce risk while increasing innovation success rates
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Develop a shared testing culture within your organization
The result? Clear, confident business decisions — grounded in proof, not hope.
Key Benefits
This course combines strategic thinking with practical experimentation to help you:
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Avoid costly product failures through real validation
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Strengthen collaboration between innovation and leadership teams
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Accelerate market fit discovery with proven tools
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Make better investment decisions backed by data
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Build a company culture focused on evidence, not assumptions
With this system, testing becomes an engine for innovation — not a roadblock.
Who This Course Is For
The Mastering Business Testing Course is ideal for:
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Entrepreneurs & Startups: Learn how to test ideas through quick, inexpensive experiments before scaling.
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Corporate Innovators: Validate concepts directly with customers and refine based on real feedback.
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Corporate Leadership: Evaluate innovation initiatives through evidence-based metrics to make smarter investment decisions.
If you’re committed to building business models that last, this course gives you the clarity and discipline to make every idea count.
About the Instructors
Alex Osterwalder and David Bland are world-renowned experts in innovation strategy and experimentation.
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Alex Osterwalder is the creator of the Business Model Canvas and Value Proposition Canvas, tools used globally by organizations like Google, Microsoft, and Mastercard.
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David Bland is a leading innovation consultant specializing in helping startups and enterprises test and scale ideas systematically.
Together, they’ve transformed how companies approach innovation — from creative chaos to structured, measurable success.
Final Thoughts – Validate Before You Build
For just $123.9, gain lifetime access to 1.80 GB of practical, evidence-based training and frameworks proven to reduce innovation risk.
The Mastering Business Testing Course isn’t about theory — it’s about application.
You’ll leave equipped with the tools, mindset, and confidence to build what customers truly want.
Enroll today on Glocara and start validating your ideas with precision and power.
Make every business move a tested step toward success.
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